The American Cancer Society is leading the breast cancer fight in the 21st century, and our commitment to creating a future free from breast cancer runs deep – but we cannot do it alone. That's why we're engaging the leaders in the music community and influencers to help eliminate breast cancer through the nationwide Rock The Pink campaign.
The Power of Pink
Campaign Ambassadors across the nation are stepping up and using the power of wearing pink to raise funds and draw attention to the breast cancer fight. In fact, every dollar raised helps the American Cancer Society save more lives from breast cancer through early detection and prevention, breakthrough breast cancer discovery and research, and lifesaving patient support.